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Solution Overview Convio for Associations Member relationships form…

Tags: advocacy efforts, based organization, constituent relationship management, convio, decision makers, grassroots advocacy, insights, loyal relationships, marketing database, member relationships, membership management, methodology, ongoing support, participation, software solution, solution overview, web campaigns,
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Language: english
Created: Fri Jun 8 11:55:30 2007

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Solution Overview

Convio for Associations
Member relationships form the foundation of any successful association or
membership-based organization. You must be able to attract, mobilize and build
strong relationships with your members to generate ongoing awareness and support.

Convio offers a comprehensive suite of software and services that enable
associations to more effectively engage and interact with members. Help your
organization attract new supporters and encourage involvement with targeted and
personalized online communications. Efficiently mobilize members and enable them
to communicate with and influence key decision makers. Increase participation and
effectiveness of grassroots advocacy efforts with issue-based Web campaigns.

Based on Convio's proven online constituent relationship management (eCRM)
methodology, our software solution for associations helps you strengthen member
relationships, enabling your organization to more effectively fulfill its mission.
Convio's software and services help associations
use the Internet to reach and engage members,
The Convio Solution for Associations motivate them to take action and develop
Convio's solutions are easy-to-use, customizable, client-focused and reliable. You stronger, more loyal relationships that ensure
can purchase the entire suite or only the products you need now, and add products ongoing support.
and services as your needs grow.

At the core of our solution is Convio's sophisticated online marketing database, Benefits
Constituent360TM, designed to facilitate membership management, store detailed
information about members and track their involvement and history of interactions Integrated relationship management:
with your association. As you gain more insights and build more comprehensive Consolidating all online member data into
profiles about your members, your organization can create more relevant and Convio's Constituent360TM database ensures
personalized online communications that help increase participation and build your outreach and engagement activities
enduring support. reflect and contribute to a comprehensive
profile for each supporter.
Convio Email Marketing helps you effectively engage and connect with members
and supporters using targeted, relevant and personalized email communications. Profile-driven personalization: Use every
Non-technical staff can create professional-quality online communications including aspect of a member record to create highly
newsletters, dues payment requests, event notices or action alerts. relevant content in messaging and Web
content. Mail merge constituent data or
Convio Fundraising for Member Dues and PAC Fundraising helps you maximize dynamically insert conditional content
financial returns by efficiently operating multiple member dues or PAC fundraising blocks based on a particular profile.
campaigns, each customized to different audiences or issues. You can target
member groups for specific campaigns based on their preferences, payment history Customization: Support custom site
or event attendance and efficiently track response and conversion rates. components, database integration and
presentation templates defined by the
Convio Web Content Management gives you all the tools you need to create and association which can be customized and
manage your Web site. Engage members online with dynamic, personalized Web further modified over time.
content. Customize site design and Web pages to reflect your organization's unique
content strategy. Deploy updated Web content in coordination with email Increased participation rates:
messaging, member dues and PAC fundraising, advocacy or event campaigns. Personalized outreach increases conversion
because communications are customized for
Convio Advocacy is a complete online solution to encourage and manage each member. Convio's engagement tools
grassroots online activism. Easily create issue-based online campaigns and publish are optimized for one-click action to ensure
targeted action alert forms that can be completed by members for delivery to transactions are easily completed.
federal, state or local legislators and other decision-makers.
Data integration: Easily exchange data
Convio Events enables you to manage your offline events with online tools that with other systems in real time or batch
simplify the entire process of driving awareness for events, registering attendees, mode to ensure that member information
selling tickets, sending personalized event-related communications and tracking across your organization remains
participation. synchronized.

�2007 Convio, Inc. 5.04.07
Convio for Associations

Constituent360TM is Convio's sophisticated online marketing database that stores
detailed information on your members and supporters and tracks their online
Benefits continued
interactions with your organization including communications preferences, subject
matter interests and online behavior (pages visited, links clicked, etc.). Use Rapid adoption: Balancing ease-of-use and
powerful reporting tools to learn more about your membership and online users at functional richness ensures widespread use
both an aggregate and individual level, and tailor your Web site, email campaigns by an organization's entire team, enabling
and overall online strategy accordingly. collaboration from a common relationship
management platform.
Convio DataSync exchanges information stored in your offline database (such as
Blackbaud's The Raiser's Edge�) or Association Management Software system bi- Accelerated list growth: Increase your
directionally with Constituent360. DataSync enables you to gain a more complete online community by providing members
view of member profiles and activities with your organization so you can effectively with a common set of viral marketing tools
segment your audience and conduct more relevant, personalized online that encourage list growth via social
communications. networking.

Member-friendly account management:
Convio Services for Associations: Making the Most of Our Technology Provide a one-stop location for individuals
Having the right software tools is just one component of success. You also need the to control their communication preferences,
know-how to help you meet your objectives. Convio provides access to consultants maintain their profile, review their activity
who understand the unique needs of associations, industry-leading training history and manage their financial
programs, and technical and product usage support. Our association clients have transactions with your organization.
found the following service offerings to be particularly useful:
Security: Protect the privacy of member
Online Strategy Consulting -- Convio can help you translate your data, ensure the security of financial
organizational objectives into online plans and tactics, and define the right transactions and operate online as a trusted
metrics to help you gauge the success of your online initiatives. We will help you email and Web publisher. Convio can help
define exactly what needs to be done to launch a successful online program. maintain the reputation of your
association's brand because we focus on and
Virtual Administrator -- Convio can provide a dedicated technical resource to address online problems like spam,
manage Convio tools, freeing your staff to focus on advancing your mission. The phishing, fraud and identify theft.
Virtual Administrator, or VA, is an expert at using Convio software and can
assist you before, during and after your deployment. Maintenance: Easily upgrade
administrative tools to incorporate new
Content Porting Services -- If you have a large amount of public-facing features and product innovations without
content on your Web site, Convio can assist you in migrating this information to the need to hire technical staff and detract
your new Convio-powered Web site. This minimizes deployment time and ensures from your organization's focus.
that your content will look professional and fit well with your site design.
Hosting: All software and Web site content
is securely hosted and always accessible
About Convio from any location. No hardware or
Convio is the leading provider of software and services to help nonprofits use the dedicated IT staff required. No separate
Internet strategically to build strong relationships with constituents for driving vendor contract to manage.
fundraising and other forms of enduring support. Convio's clients include National
Association of Realtors�, U.S. Chamber of Commerce, American Nurses
Association, Food Marketing Institute, American College of Emergency Physicians
and the American League of Lobbyists.

�2007 Convio, Inc. 5.04.07