STAFF REPORT …

                                                  STAFF REPORT
                                                  ACTION REQUIRED

3334 Yonge Street.
Sign Variance Request


Date:         April 17, 2007

To:           Chairman and Members, North York Community Council

From:         Director of Building and Deputy Chief Building Official

Wards:        Ward 16, Eglinton - Lawrence

Reference File No: 2007NY013
Number: Folder No. 06 ­ 111741 ZSV 00 ZR

SUMMARY

This staff report is about a matter that the community council has delegated authority to
make a final decision provided that it is not amended so that it varies with City policy or
by-laws.

The purpose of this report is to review and make recommendations on a request by Sid
Catalano of Pattison Outdoor, on behalf of Wendelyn Financial Services, for an approval
of a variance from former City of Toronto Sign By-law No. 297, as amended to permit
erection of one illuminated double-faced off premise roof sign at 3334 Yonge Street.

The former City of Toronto Sign By-law No. 297, as amended, does not allow any roof
signs in the MCR zone where this property is located. There are existing roof signs within
the close proximity that obtained council approvals prior to the erection of these signs.


RECOMMENDATIONS

Toronto Building North York Division recommends that:

1.      Request for variance be refused.

Financial Impact

There are no financial implications resulting from the adoption of this report.

Staff report for action on Sign Variance ­ 3334 Yonge St.
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COMMENTS

The subject property is a two storey commercial building, located on the west side of
Yonge Street between Fairlawn Avenue and St. Germain Avenue. The building is located
within the "Yonge-Eglinton Commercial area" and is zoned MCR (Main Street
Commercial Residential) Mixed-Use District.

There are two existing billboard roof signs in close proximity to the proposed new roof
sign, one at 3306 Yonge street approximately 75m(246 feet) south and another at 3362
Yonge Street approximately 75 m (246 feet) north from the proposed. An existing
billboard roof sign on the west side of Yonge Street is also erected on the roof of 3377
Yonge Street approximately 100 m (328 feet) north of the proposed sign.

The neighbouring properties along Yonge Street are zoned MCR. The properties behind
the subject property are zoned residential.
Abutting uses are as follows:
North ­ Main Street Commercial, Residential (MCR);
South - Main Street Commercial, Residential (MCR);
East - Main Street Commercial, Residential (MCR);
West - Residential (R2)

The proposed double faced off premise roof sign with an area of 18.58 sq. m (200 sq. ft.),
3 m x 6 m (10' x 20') will be visible to traffic travelling north and south along Yonge
Street, and from the properties surrounding the proposed sign.

Proposed signage does not comply with the City of Toronto Sign By-law 297 as
amended, in the following ways:

      Sign By-law Section                   Applicant's Proposal               Required Variance
         Requirements

 Sec. 297 -10 ( c )(16)
(amended 1996-12-09 by By-law         To erect a 200 sq.ft illuminated      To allow an off premise roof
No. 1997-0014)                        double faced off premise roof sign.   sign in a MRC Zone
A roof sign is not permitted in a CR,
MCR or RA District




Staff report for action on Sign Variance ­ 3334 Yonge St.
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CONTACT
Galina Veltman P. Eng., Manager Plan Review Tel: 416-395-7018; Fax: 416-395-7589;
E-mail: veltman@toronto.ca

SIGNATURE




_______________________________

Steve Franklin P. Eng
Director of Building and
Deputy Chief Building Official
North District


ATTACHMENTS
Attachment 1 Zoning Map
Attachment 2 Site Plan
Attachment 3 Photo of the proposed sign location
Attachment 4 Proposed roof sign details




Staff report for action on Sign Variance ­ 3334 Yonge St.
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