The Palm Beach Post …

                                    The Palm Beach Post
                                   Free-Standing Inserts
      Whether your marketing targets specific zips or market saturation, we have an insert program for you.
                                                                               INSERT QUANTITIES:
DISTRIBUTION METHODS:                 PRODUCT:                                 Newspaper
With a preprinted insert, or one      Standard (or Broadsheet)                 ·   10,000 minimum quantity
we design and print to meet           ·   148 sq.in. per page, or larger       ·   May run-out in one zip/zone
your specifications, we can           ·   Maximum size folded 11" x 12"        TMC (Florida Pennysaver)
deliver your message several          ·   Quarterfolded if larger              ·   10,000 minimum quantity
ways:                                 ·   Quarterfold is $12-per-thousand      ·   Must completely fill any zip ordered
                                      Tabloid
Full-Run                              ·   80 sq.in. to 147 sq.in. per page     CIRCULATION:
Capturing the maximum number          ·   Maximum size is 11" x 12"            Varies substantially due to our area's
of newspaper readers in our           ·   Quarterfolded if larger              seasonality. For the most satisfactory
seven-county market, full-run         Flexi (or Mini Tab)                      inserting results, please contact your
inserting includes home-delivered     ·   79 sq.in. per page, or smaller       Palm Beach Post advertising executive
papers as well as those sold          Single Sheet                             for projected quantities in zip codes or
singly from newsstands, stores or     ·   One single sheet of paper            zones for a specific publication date.
in street racks.                      ·   Non-folded insert
Advertising Zone                      ·   Maximum size is 11"x12"              DIRECT MAIL:
Access both subscribers and           ·   Minimum dimensions are 5" x 7"       Direct mailings are available to reach
single copy readers in key            ·   .007" thick is recommended           newspaper non-subscribers. You may
geographic groupings with inserts     ·   Post-It notes are not accepted       choose to mail to year-round or seasonal
placed in one or more advertising     Polybag                                  residents, or both. A simple mailing to
zone (zip cluster).                   ·   The paper is bagged every day        non-subs incurs a fee of $39-per-
Zip Code                              ·   Ad bags may be substituted           thousand, plus the cost of the postage.
Reach consumers around your           ·   Sunday bags
location or target a niche insert         -     1.25 Mil. thickness required   CONTRACT ACCRUAL:
demographically using zip code            -     10" x 23" on Headers           Distribution revenue accrues to the
delivery to subscribers or non-       ·   Monday through Saturday bags         advertiser's ROP contract and counts
subscribers.                              -     Mil. thickness required        toward contract fulfillment. To calculate
Total Market Coverage                     -     8" x 23" on Headers            the equivalent in ROP linage, divide the
Reach all the households              ·   Sampling bags must be approved       distribution revenue by the ROP contract
subscribing to and, in the Florida                                             rate that was in effect on the day of insert
Pennysaver, nearly all year-round     DISTRIBUTION DAYS:                       publication.
non-subscriber residences by mail     Machine-Inserted Newspapers
each Wednesday.                       Automated-inserting takes place for      DELIVERIES:
                                      these publication days: Deadline is 15   Driving directions to our dock
HOW TO CONNECT:                       to 20 days prior to publication.         ·   (561) 820-4333
Subscribers                           Supplied inserts must be in warehouse    Questions regarding deliveries
·  Full-Run                           10 days prior publication.               ·   (561) 820-4234 or (561) 820-4236
   -    Home delivery                 ·   Wednesday
   -    Single copy                   ·   Thursday                             SHIPMENTS:
·  Advertising Zones                  ·   Friday                               Insert shipments should be sent to:
                                      ·   Saturday
   -    Home delivery                                                            Receiving Clerk ­ Inserts
   -    Single copy                   ·   Sunday
                                                                                 The Palm Beach Post
·  Zip Codes                          Carrier-Inserted Newspapers                2751 South Dixie Highway
   -    Home delivery                 Limited quantities, hand-inserted by       West Palm Beach, FL 33405
Non-Subscribers by Zip Code           carriers into home-delivered papers
·  TMC (Florida Pennysaver)           with an additional $10-per-thousand      RECEIVING HOURS:
·  Direct mail                        fee for these publication days:            Monday ­ Friday: 7:30am - Midnight
                                      ·    Monday                                Saturday: 8:30am ­ 2:00pm
RATE CARDS:                           ·    Tuesday                               Closed on Sundays and Holidays
Pricing for your free-standing        TMC Marriage Mail                        Fliers for Newspaper, TMC or Mail must
insert is determined by a             Non-subscriber inserts, along with the   be on skids. Maximum skid height is 5'6"
combination of factors:               Florida Pennysaver, are delivered by     and max weight is 1,800-lbs. Skids are
·    Size                             the U.S. Postal Service with the great   40" x 48" and brick-stacked with slip
·    Quantity                         majority of households receiving the     sheets between rows and cross-banded.
·    Frequency                        package on Wednesday.                    We reserve the right to refuse any
·    Weight                                                                    damaged shipments and bear no
                                      INSERT DIMENSIONS:                       responsibility if those inserts do not
Rate cards are available for:         Newspaper                                publish as planned.
                                      ·   Maximum 11" x 12"
Newspaper: Inserts                    ·   Minimum 5" x 7"
                                                                               Advertiser is responsible for all shipping
TMC: Mailed Inserts                   TMC (Florida Pennysaver)                 costs, including any extra handling costs
TV-Post: Spadea, Pop-Out, ROP         ·   Maximum 11" x 11"                    incurred as a result of improper skidding
Comics: Spadea, Gatefold, ROP         ·   Minimum 5" x 7"                      or in-transit damage.