TINA KAMALANATHAN …

                                          TINA KAMALANATHAN
                                     2 3 7 W . 1 4 T H S T . , A PT . D3 · N E W Y O R K, NY 1 0 0 1 1
                                   P H O N E 2 0 3 . 4 6 4 . 5 3 4 3 · E-M A I L T I N A@T K N A T H A N. C O M

EXPERIENCE

         A r c W o r l d w i d e , A P u b l i c i s C o m p a n y ­ New York, NY                                       July '05 ­ Present
         Project Manager
              §    Manage multiple interactive and traditional media projects with budgets of up to $500,000 from conception to
                   completion on time, in scope and on budget.
              §    Develop estimates and detailed project plans to define scope and to monitor project lifecycle.
              §    Facilitate communication among internal and client team members across disciplines and offices (NY, Chicago and SF).
              §    Coordinate day-to-day workflow among creative, technical & functional resources.
              §    Identify and manage all client/project assets for use in development and client reviews.
              §    Develop Statements of Work and Change Orders. Accurately identify and assess scope changes and their impact to the
                   schedule and budget.
              §    Reconciliation and analysis of projected vs. actual time/budgets.
              §    Generate monthly project status reports and financial analyses for finance department and client distribution. Work with
                   finance to initiate and complete client billing process.
              §    Project Highlights:
                   -    Kellogg: Eggo Waffle brand re-initiation of L'Eggo My Eggo campaign. Lead project team in developing
                        innovative two part online campaign including in-banner games and promotional website featuring an online
                        scavenger hunt.
                   -    United States Army Reserve: Worked on-site and remotely with Chicago development team to create and
                        implement the United States Army Reserve intranet and extranet CMS system. Intranet required customization of
                        Sharepoint technology interface and functionality.
                   -    Diageo: Ongoing site enhancements for portfolio site TheBar.com incorporating more presence for each
                        individual brand within Diageo. Development of online email campaign for site registrants.

         D F F C O L L C - New Haven, CT / New York, NY                                                            June `04 ­ June `05
         Interactive Consultant & Project Manager
              § Consultant for website usability, content management, information architecture and search engine optimization.
              § Developed project proposals, estimates and specification documents.
              § Implemented a quality assurance process in conjunction with Vice President of Technology.
              § Responsible for hiring and managing both in-house and outsourced design and development teams.
              § Copywriting/editing, image production and HTML implementation as needed.

         B i g B r o t h e r s B i g S i s t e r s S E P A - Philadelphia, PA                                     June `02 ­ July `03
         District Manager
              § Developed and maintained a caseload of 40-75 volunteer/child assignments in Delaware Country region.
              § Created recruiting material and monthly newsletter for volunteer/child participants.
              § Trained and provided support to employees in newly developed "Match Management System" software.
              § Supervised matches, planned and promoted events for the region.
SKILLS

              §    Firm understanding of current web development standards, search engine optimization and online writing techniques.
              §    Proficient in MS Project, Photoshop, Dreamweaver, HTML, CSS, MS Office XP suite, FTP and the Internet.
              §    Knowledge of Illustrator, Flash, JavaScript and Director.
              §    Cross platform capabilities utilizing both PC and Mac software.
EDUCATION

         Q u i n n i p i a c U n i v e r s i t y - Hamden, CT                                                             May `04
         Master of Science in e-Media, GPA: 3.83
              § Coursework included: Digital Project Management, Writing for Interactive Media, Web Development I & II, Digital
                     Visual Design, Interactive Authoring and Animation, Producing the Moving Image.
              § Internship: WTIC ­ TV FOX 61/Tribune Interactive
         T e m p l e U n i v e r s i t y - Philadelphia, PA                                                                       May `02
         Bachelor of Arts in Communications, Cum Laude, GPA: 3.65
              § Concentration: Journalism, PR & Advertising