Information about http://www.centerforagroforestry.org/profit/redcedar/RedCedarMailSurvey.pdf
University of Missouri …
Tags: 18 years, agroforestry, collective benefit, confidentiality, informed consent, mail survey, market participants, market research, marketplace, missouri center, objective, previous research, project background, relationships, study updates, supply and demand, university of missouri,Pages: 4
Language: english
Created: Wed Sep 19 11:40:56 2007
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University of Missouri
Center for Agroforestry
Red Cedar Market Research
2007
INFORMED CONSENT
PROJECT BACKGROUND: This mail survey involves research on the red cedar market. This study updates previous
research performed in 2003 on the national red cedar market. The objective of this study is to further develop our
understanding of the red cedar market (who are the participants in the market, what kind of products are currently being
marketed, and what are the general trends for supply and demand). The information obtained will be summarized and may
be published. You must be at least 18 years of age to participate.
PURPOSE: The purpose of this mail survey is to obtain an understanding of the red cedar market and market forces in the
benefit of all market participants.
VOLUNTARY: This mail survey is entirely voluntary. You are not required to participate and you may refuse to answer
any question.
WHAT DO YOU DO? The survey consists of a series of questions about your company, suppliers, buyers and
competitors in the red cedar market. The mail survey should take about 7 minutes to complete.
BENEFITS: Your responses to this mail survey will enhance our understanding of the red cedar marketplace and the
forces that impact this market. It will be of great value in helping the researchers to complete a final market analysis and
make recommendations that will help businesses and individuals in the market better understand their markets, develop
new relationships and take further actions for the collective benefit of the red cedar industry.
RISKS: This project does not involve any risks greater than those encountered in daily life; it is intended to help better
understand the red cedar market to the collective benefit of all individuals who work in this industry.
CONFIDENTIALITY: Your confidentiality will be maintained in that any results obtained from the mail survey will
consist only of summarized information. The identities of all individual participants will be kept anonymous.
QUESTIONS:
If you have any questions regarding the study, please contact Dr. Michael Gold Principal Investigator at (573) 884-1448. If
you have questions regarding your rights as a participant in research, please feel free to contact the University of Missouri
Campus Institutional Review Board at (573) 882-9585.
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1. Describe your position in the eastern red cedar market (check all that apply):
Landowner Fiber industry (pet bedding,
Logger mulch and shavings)
Lay down mill Essential oil producer
Primary manufacturer Retail outlet
Secondary manufacturer Other ..........................................
2. What is your approximate annual gross sales figure from eastern red cedar?
Less than $5,000
$5,000 - $25,000
$25,000 - $50,000
$50,000 - $100,000
$100,0000 - $500,000
$500,000 - $1 mill.
$1 mill. - $5 mill.
More than $5 mill.
3. What percent does this represent from your total gross annual sales?
Less than 10%
10 - 25%
25 - 50 %
50 - 75 %
75 - 100%
100%
4. What eastern red cedar raw material/products do you purchase to convert into your
final products?
.......................................................................................................................................
5. What did you spend last year for raw material ($)? ..............................
6. What was the average quantity of material purchased last year? ......................................
7. What were your per unit costs for material purchased last year? ($/board feet or $/cord
or $/cubic yard, etc) $ / ...............; $ / ...............; $ / ...............; $ / ...............;
8. Who are your primary suppliers of red cedar materials? (Check all that apply).
Own supply
Landowner
Logger
Lay down mill
Primary manufacturer
Secondary manufacturer
Other ..................................................................................
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9. Is there enough eastern red cedar available on the market within your primary area
(75 miles) to meet your needs in the next 5 years?
Yes
No
10. How would you describe the eastern red cedar input materials available through the
supply channels?
Availability Readily available Adequate Hard to obtain
Stability Stable supply Adequate Unstable supply
11. How would you view the supply of input materials over the next 5 years?
Less than 10% 10% - 25% 25 50% More than 50%
Increasing
Remaining stable
Decreasing
12. Who are your primary buyers? (check all that apply)
Lay down mill Essential oil producer or distributor
Primary manufacturer Retail outlet
Secondary manufacturer
Other ...............................................
Fiber industry
(pet bedding, mulch, shavings)
13. Where, and for how much, do you sell your eastern red cedar products?
Product Market outlet Price range
($/unit)
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14. What percentage (how many) of your buyers would be considered:
End-users ................
Resellers ...............
15. How would you describe your primary marketing area? What percentage does
each represent? Please check all that apply.
Local (within 75 miles radius) .......... (%)
Regional (between 75 and 200 miles radius) ......... (%)
National .......... (%)
16. Please estimate the changes in demand for your eastern red cedar products in the
past five years:
Less than 10% 10% - 25% 25 50% More than 50%
Increased
Remained stable
Decreased
I don't know/N.A.
17. Please estimate the trends in demand for your eastern red cedar products in the
next five years:
Less than 10% 10% - 25% 25 50% More than 50%
Increasing
Remaining stable
Decreasing
I don't know/N.A.
18. How many competitors do you have in your area (within 75 mile radius)?.............
19. Compared to other similar companies in your area, is your company...
Smaller than average Average Larger than average I don't know
20. Where are you located? City ..............., County ................., Zip code
............
21. Would you be willing to participate in a more detailed follow up of this survey
which may be conducted by phone or in person?
Yes
No
Thank you very much for your time and effort!
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