Video Media Competition: Regulation, Economics, and Technology.…

Video Media Competition: Regulation, Economics, and Technology. Columbia
       University Press, 1985.

Edited by Eli M. Noam

Contents


      Acknowledgments                                                             xi

      Introduction                                                                1
        Eli M. Noam

Part One. Empirical Studies of Media Competition

   1. The Economics of Pay-TV Media                                              19
        Jane B. Henry
   2. Statistical Evidence of Substitutability Among Video Delivery Systems      56
        Jonathan D. Levy and Peter K. Pitsch

   3. Economics of Scale in Cable Television: A Multiproduct Analysis            93
       Eli M. Noam

   4. The Broadcasters: The Future Role of Local Stations and the Three Networks 121
       Michael O. Wirth and Harry Bloch

   5. The Impact of Competing Technologies on Cable Television                  138
       Kenneth Thorpe

      Comment: Empirical Studies of Media Competition                           168
       Douglas W. Webbink

      Comment: Multichannel Video Competition                                   174
       Mark S. Nadel

      Comment: Analyzing the Critical, Unknown Factor                           180
       Stuart N. Brotman

   6. Telephone and Cable Companies: Rivals or Partners in Video Distribution   187
       Walter S. Baer

      Comment: Television and Cable Issues                                      214
       John K. Hopley

   7. Prerecorded Home Video and the Distribution of Theatrical Feature Films   221
        David Waterman
   8. Program Competition, Diversity, and Multichannel Bundling in the      244
      New Video Industry
        Steven S. Wildman and Bruce M. Owen

      Comment: Welfare Analysis and the Video Marketplace                   274
       John R. Woodbury

Part Two. The Regulatory Issues in Media Competition

   9. The Role of Future Regulation: Licensing, Spectrum Allocation,        283
      Content, Access, Common Carrier, and Rates
       Henry Geller

   10. The FCC's Regulation of the New Video Technologies:                  311
       Backing and Filling on the Level Playing Field
        Michael Botein

      Comment: The Regulatory Setting                                       330
       Stephen A. Sharp

      Comment: Competing Technologies and Inconsistent Regulation           332
       John D. Abel

   11. Antitrust and Video Markets: The Merger of Showtime and              338
       The Movie Channel as a Case Study
        Lawrence J. White

   12. Regulation of Broadcast Station Ownership: Evidence and Theory       364
        Stanley M. Besen and Leland L. Johnson

      Comment: Antitrust, Concentration, and Competition                    390
       Harvey J. Levin

      Comment: Antitrust, Concentration, and Competition                    397
       Nolan A. Bowie

Part Three. The International Outlook

   13. A European View of Competition and Control in a Multimedia Society   405
        Helmet Schäfer

   14. New Media in the Third World                                         416
        Ernest Jouhy

      References                                                            441
      Contributors                                                          459