Information about http://www.webgrrls.com/about/MediaKit.pdf

Webgrrls International Media Kit HISTORY AND…

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Pages: 5
Language: english
Created: Thu Jul 19 19:50:50 2007
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                 Webgrrls International Media Kit

HISTORY AND OVERVIEW
Webgrrls International, the on and offline women's networking organization was
founded in April 1995, when we anticipated the growth of women's usage of the
Internet. It was the belief that women would come to embrace the Internet as a
valuable resource that inspired us to create the very first extensive,
professionally focused Website specifically for professional women.

Webgrrls International is committed to building effective communities for women,
to encourage and guide them as they embrace the technology that will enhance
their personal and professional lives. To us, the Internet is, in addition to
technology - it is about connection - connecting to information and products and
connecting with people.

Webgrrls International and Webgrrls.com have been featured in publications
including USA Today, Information Week, Entrepreneur's Business Start-Ups,
People, Wall Street Journal, US News and World Report, Time Digital, People,
Glamour, Elle and numerous international publications; and on television
programs including the CBS Evening News with Dan Rather, CBS This Morning,
CNN, CNN-FN, MSNBC, and CNBC.

Included below is a brief description of Webgrrls.com. Webgrrls.com is a part of
the Cybergrrl Network of site including: Cybergrrl.com, Webgrrls.com and
Femina.com. Ask us about extending your reach to our sister sites

WEBGRRLS.COM -- http://www.webgrrls.com
THE WOMEN'S TECH KNOWLEDGE CONNECTION
For Women In or Interested in New Media and Technology

Webgrrls.com is the online hub of the international networking organization with
sections and features such as the Membership Directory, the Webgrrls JobBank,
the Webgrrls Resources, Calendar of Events and more.




      P.O. Box 2425 New York, NY 10021   Phone: (888) 803-9994 · Fax: 866-935-1188
Webgrrls' mission is to help women succeed in an increasingly technical
workplace and world through networking, exchanging job and business leads,
teaching new skills, mentoring and offering internship opportunities. Currently,
our international group boasts over 100 chapters worldwide with over 30,000
members.

Webgrrls offers unique sponsorship opportunities, both on- and offline, local,
regional and national for advertisers and sponsors who are looking to reach
professional women that are savvy, are actively involved in the Internet and
leverage technology to propel their careers and businesses forward.


DEMOGRAPHIC PROFILE:

   (a) 98% - female audience
   (b) 82% - 18-44 years
   (c) 72% - 25-44 years
   (d) 53% - 25-54 years
   (e) 69% - College education or higher
   (f) 38% - Professional/Executive/Managerial
   (g) 44% - Internet/Information Technology/Telecommunications
   (h) $63,000 median income
   (i) 85% online 3+ years
   (j) 55% spend 6 hrs or more online per week
   (k) 62% have purchased products/services online


USAGE:
Webgrrls.com currently serves over 2,500,000 impressions per month plus an
additional 3,000,000+ monthly impressions on our newsletters and lists.

*People spend an average of 15 minutes each visit and they average 6 page
views per visit.

* The average click through is between 1-2% and has reached a high of 15%.


RATES:
$TBD CPM (Net)
NOTE: Flexible rates are available depending on the scope of the buy (how
many impressions and length of campaign), customized ad-packages and based
upon availability. (Please contact us to discuss opportunities)




      P.O. Box 2425 New York, NY 10021    Phone: (888) 803-9994 · Fax: 866-935-1188
RUN OF SITE:
Banners and buttons are rotated throughout Webgrrls.com using our proprietary
ad rotation software. This will maximize your company's exposure to our female
audience (your target market).

CUSTOMIZED PACKAGE OPPORTUNITIES CAN INCLUDE:
Please contact us for pricing details on these options

   ·     Rotating Banner Link throughout Webgrrls.com
   ·     Sponsored Sites to See (Text links throughout the site)
   ·     Exclusive Content Sponsorships
   ·     Customized Bridge Site (Custom created co-branded content area)
   ·     Webgrrls Webnews Sponsorship (180,000 Subscribers/Weekly)
   ·     Webgrrls ListServ Sponsorship (3 Million impressions/Monthly)
   ·     Webgrrls Online and Real-World Sponsorships
   ·     Keyword Search Sponsorships on Femina.com


TRACKING:
Webgrrls uses propriety Web tracking software that has been accepted and
approved by advertising agencies including Ogilvy & Mather, Kirshenbaum, Bond
& Partners, Gray Interactive, TBS Media, iballs, Creative Media, and US Web.


BANNER SPECIFICATIONS:
Standard banner size - 234X60, 468X60, 125X125, 125X250,125X375 pixels.
Banners need to be delivered 48 hrs. prior to the insertion date of the campaign.


RECENT WEBGRRLS SURVEY USER STATISTICS

AGE:
18-34:                         55%
35-44:                         32%
45+:                           13%


LENGTH OF TIME ONLINE:
Webgrrls Visitors are Internet Savvy as 75% have been online for 3+ years.

5+ Years                            50%
3+ Years                            25%




       P.O. Box 2425 New York, NY 10021   Phone: (888) 803-9994 · Fax: 866-935-1188
WEB SURFING LOCATION:
Webgrrls.com visitors surf the 'Net mostly from home.

Home                          57%
Work                          32%
School                         6%
Library                        1%
A friend's                     1%
Other                          2%
Cyber Cafe/store               1%


FREQUENCY ONLINE:
Webgrrls visitors frequently surf the 'Net everyday.

More than once a day                     45%
Daily                                    30%
A few times a week                       18%
Less than once a week                     3%
Once a week                               4%
First Time                                0%


ENJOY ABOUT THE OUR SITES:
What do Webgrrls visitors like about the site?

Celebration/Empowerment of Women                      52%
Offers Useful Information                             50%
Quality Content                                       46%
Easy to Use                                           42%
Personable/Friendly Community                         38%
Fun                                                   33%
Other                                                 13%


USE INTERNET AS A RESOURCE TO BUY PRODUCTS/SERVICES:
Yes               89%
No                11%


PRODUCTS/SERVICES PURCHASED ONLINE:
Books                  59%
Music                  48%
Gift Items             32%
Clothing               30%



      P.O. Box 2425 New York, NY 10021         Phone: (888) 803-9994 · Fax: 866-935-1188
Travel                                   27%
Computer                                 26%
Movie/Concert Tickets                    21%
Health                                   12%
Interactive Games                        10%
Groceries/Food                            7%
Baby/Children                             6%
Automotive                                3%
Other                                     24%


PURPOSE OF INTERNET USE:
Communication/email                      93%
Research                                 82%
Learn about technology                   77%
Entertainment                            77%
Personal Interest/Hobbies                71%
Education                                61%
Meet people                              40%
Shopping                                 33%
Business Opportunities                   28%
Health Information                       28%
Other                                    19%


OTHER WOMEN'S SITES VISITED FREQUENTLY:
65% or more of the Webgrrls community do NOT visit the larger women's sites.

America Online                           35%
iVillage                                 33%
Other                                    27%
Lifetime Online                          10%
Oxygen                                    9%


SOURCE: WEBGRRLS USER SURVEY (6/07 - 27,000 respondents)




      P.O. Box 2425 New York, NY 10021          Phone: (888) 803-9994 · Fax: 866-935-1188