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What is City Paper? …

Tags: 40s, advertisers, alternative press, alternative weeklies, arts coverage, audience, community outreach programs, local elections, mainstream media, metropolitan area, myth, popular culture, sophistication, sponsoring events, verve,
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Language: english
Created: Thu Jan 12 14:31:11 2006
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                        What is
                        City Paper?
                        1 . A weekly newspaper, 91,000 of which
                        are circulated every week amongst 453,500
                        readers all over the Baltimore
                        Metropolitan area. City Paper
                        publishes every Wednesday, 52
                        weeks a year.

                        2. A weekly publication favored by
                        young, active, educated readers who
                        are desirable to advertisers and
                        traditionally difficult to reach
                        through mainstream media.
                        "Perhaps the biggest myth about the
                        alternative press is that it is read by
                        and focused on young, pierced and
                        tattooed 20-somethings. In fact in
                        many of the nation's larger cities,
AN ALTERNATIVE CHOICE



                        alternative weeklies have an audience
                        primarily in their 30s and even their
                        40s"--www.stateofthenewsmedia.org,
                        Fall 2004.

                        3 . An award-winning newspaper
                        characterized by fearless and
                        provocative news reporting and arts
                        coverage that treats popular culture
                        with sophistication and verve.

                        4. A politically-conscious paper
                        dedicated to the community-- whether
                        our involvement highlights "hot
                        button" topics such as local elections or
                        state law-making policies or sponsoring
                        events-driven community outreach
                        programs in different neighborhoods,
                        counties or the state.

                        5 . An audited free circulation newspaper
                        generally distributed in places where
                        people ages 21-44 like to congregate (i.e.
                        coffee shops, health clubs, bookstores,
                        nightclubs). City Paper is available at over
                        1900 locations--via businesses or street
                        boxes.

                        6. One of the 126 alternative newspapers
                        that are members of the Association of
                        Alternative Newsweeklies (aan.org).

                        7. City Paper will celebrate our 30th
                        Anniversary in 2007!




                        BALTIMORE'S
                        FREE ALTERNATIVE NEWSWEEKLY