Tags: 40s, advertisers, alternative press, alternative weeklies, arts coverage, audience, community outreach programs, local elections, mainstream media, metropolitan area, myth, popular culture, sophistication, sponsoring events, verve,
What is
City Paper?
1 . A weekly newspaper, 91,000 of which
are circulated every week amongst 453,500
readers all over the Baltimore
Metropolitan area. City Paper
publishes every Wednesday, 52
weeks a year.
2. A weekly publication favored by
young, active, educated readers who
are desirable to advertisers and
traditionally difficult to reach
through mainstream media.
"Perhaps the biggest myth about the
alternative press is that it is read by
and focused on young, pierced and
tattooed 20-somethings. In fact in
many of the nation's larger cities,
AN ALTERNATIVE CHOICE
alternative weeklies have an audience
primarily in their 30s and even their
40s"--www.stateofthenewsmedia.org,
Fall 2004.
3 . An award-winning newspaper
characterized by fearless and
provocative news reporting and arts
coverage that treats popular culture
with sophistication and verve.
4. A politically-conscious paper
dedicated to the community-- whether
our involvement highlights "hot
button" topics such as local elections or
state law-making policies or sponsoring
events-driven community outreach
programs in different neighborhoods,
counties or the state.
5 . An audited free circulation newspaper
generally distributed in places where
people ages 21-44 like to congregate (i.e.
coffee shops, health clubs, bookstores,
nightclubs). City Paper is available at over
1900 locations--via businesses or street
boxes.
6. One of the 126 alternative newspapers
that are members of the Association of
Alternative Newsweeklies (aan.org).
7. City Paper will celebrate our 30th
Anniversary in 2007!
BALTIMORE'S
FREE ALTERNATIVE NEWSWEEKLY