Will Page Chief Economist Will Page is the Chief Economist at the…

Will Page
Chief Economist

Will Page is the Chief Economist at the MCPS PRS Alliance. He graduated with a MSc in
Economics in 2002 and worked for four years at the UK Government Economic Service.
His role is to provide analytical support to colleagues within the Alliance and to provide
economic insight to the music industry as a whole.

An economist by profession, Will previously worked for the UK Government Economic
Service where he spent time at the Scottish Executive working for the Office of the Chief
Economic Adviser and Department of Finance. He graduated from the Scottish Graduate
Programme in Economics at the University of Edinburgh with an MSc in 2002. His
Masters paper was subsequently published by Deutsche Bank in 2003 and cited in an
editorial feature by the Financial Times in 2005.

His work is focussed around three main areas: economic modelling of the recorded music
business, the application competition law in two-sided markets and the broken supply
chain between copyright and ISPs. He is currently working with Professor Elberse, of
Harvard Business School, on the profile, tension and profitability that exists within 'Long
Tail' markets.

Will has long been fascinated by the economics of the music industry and equally
fascinated by the fact that few other people in the industry share that interest. Prior to
joining the Alliance, he worked on a number of projects which aimed to fill the gap. This
included looking at the case for state support for unsigned bands to perform at
international showcases. Will has also been writing for Straight no Chaser magazine for
the past five years, which has led to working with artists such as the Brazilian composer
Eumir Deodato, radio DJs like Gilles Peterson and at events such as North Sea Jazz.

Will joined the MCPS-PRS Alliance in July 2006.