Workshop I …

                                          Workshop I
                                           PEOPLE



Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   1
Introduction by Prof. Imura
Workshop ­ "People"


 Important points of introductory statement
    Human Lifestyle and Culture Important      Internet of Things should meet
    society's and people's expectations (e.g. Environment, Ecology, Disaster Relief,
    Recycling)

      BUT: People also have concerns (example: Government guidelines for RFID
      labelling in the retail environment)   Policies are necessary e.g. to gain
      consumer acceptance, as for instance information, transparency and
      deactivation at the point of sale upon consumer request

      Sharing a common understanding for public acceptance and showing the
      benefits of practical applications is essential

      The VISION has to include the PEOPLE




Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   2
Background
Workshop ­ "People"


 Expertise of Workshop Participants
    Future Studies and Technology Assessment (Studies on Waste Chain and
    Privacy)
    EU Affairs, Focus on Policy Issues
    Parliamentary Technology Assessment
    Official Standardisation Body
    IoT R & D
    NFC / Safepay, STOLPan
    Legal Researcher, PRIME Project
    Privacy, Identity Management
    Automobile Industry, Legal and Consumer Affairs
    RFID Project Management
    Political Consulting




Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   3
Definition: Internet of Things
Workshop ­ "People"


     Exchange of information of smart objects



                        Technical systems communicating with each other


                                                   INTERNET OF THINGS



      Autonomous items that are networked

                                                        Automation of everyday life

Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   4
What Influence can the IoT have on People?
Workshop ­ "People"


      Through automation, society can liberate time and increase productivity
      ­ save transaction costs

      Ubiquitous access to services and assistance

      Confidence and control issue  Ignorance vs. Knowing how everything
      works ­ do people have to know?

      An Opt-Out of technology presence is not possible anymore ­ the shape
      of technology might have to change to allow alternatives

      Ageing societies will need technology to cope with demographic change

      Autonomy goes along with responsibility (for personal data, for
      managing identities, etc.) Responsibility needs rules

Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   5
Topics for 2020
Workshop ­ "People"


      How to include people in dialogue and debate?

      Enforcement of data protection law in the member states

      When does data become personal?

      Societal research vs. technology research

      Who will be the data controller in the world of the Internet of Things?

      From "Who owns the data" to "Who owns the computing power to process the
      data" ­ New challenge in the information society




Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   6
Challenges/ Roadblocks
Workshop ­ "People"


      Assessment of Impact of Technology
      Limited public knowledge of IoT technology
      Multiple definitions of "Internet of Things" ­ no homogenous discussion
      possible
      Items ­ although not storing personally identifiable information ­ might
      still lead back to people
      Progress in data storage will create new legal issues
      Privacy by design ­ technology development has to take "soft" factors
      into account, technology should be used in a way that it properly
      addresses societal issues
      Technology has to go along with the way people are used to do things
          cultural aspect!
      Cost of new technology, cost / benefit issues
      Lack of criteria for comparing and describing technologies



Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   7
European Impact
Workshop ­ "People"


 How could Europe lead the way?
      Distinguish between industrial and personal applications ­ strengthen the point
      that each application has to be assessed individually
      Careful assessment of changing business models with impact on individuals
      Shift from products to services in the focus of technology development
      Have a range of smaller applications to gain experience
      Start research and application trials of services for niche groups ­ foster
      interdisciplinary research and participation of all stakeholder groups
      Use new methods of product research, outside the dynamics of large
      corporations
      Start thinking in business models
      Highlight security and trust ­ create secure networks, PETs and data security
      Retain freedom to think outside technology trends
      Take European culture and values into account
      More adoption research, closer to the people


Joint EC / EPoSS Expert Workshop 2008 "Beyond RFID ­ The Internet of Things", 11-12 February 2008   8
Conclusion I
Workshop ­ "People"


       Technology education and information

                                                                      User centric technology development

      Accept realities                       Do not attempt to change people's habits

         Culture Society Values                                                            Privacy and data security
                                                    Individuals in
                   Intuition                          their social
                                                        context                             Debate and Involvement

    Carefully assess societal benefits

                                    Take into account different roles of individuals

                Foster research into people, not into things
                                                                                                    Identity

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